Consumer behavior notes mktg1003 principles of marketing lesson 4 consumer buying behavior consumer behaviorcb the study of cb asks what who how. Definition of ethical behaviour faculty of health professions definition. These are my lecture summaries, and readings for mktg90008 consumer behaviour. Consumer purchasing behaviour can be complicated, yet understanding it is the essential task of effective marketing management. Professional ethics pdf notes professional ethics and human values is a very relevant subject of todays. A goal is an external object to which a motive is directed. Hence, a green or ethical consumer could end up buying an ecofriendly household. The field of consumer behaviour is the broad study of individuals, groups or organisations and the process they use to select secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Hauser in a classic paper on the managerial significance of behavioral decision theory, itamar simonson 1993, p. Towards a holistic approach of the attitude behaviour gap. Ethics is derived from greek word ethos which mea ns culture the prevalent behaviour in the society.
The myth of the ethical consumer do ethics matter in purchase behaviour. B s patilthe typical definition of consumer behaviour that people engage in when selecting,purchasing, using. It is at the core of the consumercentric approach to marketing. Modelling the consumer behaviour adrian gherasim, daniel gherasim george bacovia university, bacau, romania adrian. Return to contents list go to chapter 1 notes go to chapter 2 notes go to chapter 3 notes go to chapter 6 notes go to chapter 9 notes go to chapter 8 notes go to. Role of perception in consumer behaviour bizfluent. Sign up in less than 60 seconds, be part of the student community and find summaries and. The distinction between cardinal and ordinal utility is important because a theory.
Ethics has often been misunderstood to be conforming to law. On the contrary, ethics is about voluntarily conforming to what is goodacceptabledesirable behaviour without the. Reflects totality of consumer s decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by human decisionmaking units over time. She is a key member of a team exploring how technology can be. Consumer behaviour and marketing action an overview consumer involvement decisionmaking processes purchase behaviour. Consumer behavior open courses by atlantic international. Factors influencing consumer behaviour kotler et al 2008. Mark2051 consumer behaviour, session one, 2014 this subject studies the consumer in terms of the psychological and sociological explanations of market behaviour. The relationship between consumer rights and business. Notes of consumerbehaviour free ebook download as pdf file.
Notes are taken from iconsumer behaviour, blythe j, 1999, prentice hall. Schlegelmilchreactions to unethical consumer behaviour across six countries. Ethical behaviour is good business in the long run because it leads to consumer trust. Ethics, ethical behaviour and ethical issues consumer behaviour ethical behaviour refers to behaviour that is ethically and morally correct according to the society. Consumers expect to be treated with courtesy and respect.
Ethics, ethical behaviour and ethical issues consumer. Therefore, in order to encourage sales, business managers pay close attention to consumer opinion. Consumer behavior5 psychological core of consumers danny abramovich marketing plan specialist 1. The study about the consumers behaviour can use in a remarkable way a series of models of human behaviour taken from the psychology and sociology. We must assume that the company has adopted the marketing concept and are consumer oriented. Pondicherry university a central university directorate of distance education.
Consumer behaviour lecture notes amazon web services. Using scenarios to imply these social practices and structural equation modeling to test the hypotheses among a sample of 689 respondents, the authors find that. Including both indepth case studies and theoretical discussions, this comprehensive fourvolume. This helps reduce cognitive dissonance when a marketer can answer any concerns of a new consumer.
Ethical behaviour is characterized by honesty, fairness and equity in interpersonal, professional and academic relationships and in research and scholarly activities. The findings broaden current knowledge on the attitude behavior gap, showing how ethically minded consumers rationalize. It includes what we have learned, our history, values, morals, customs, art, and habits. This research investigates the influence that consumers perceptions of retail business ethics have on their responses trust and loyalty when retailers either create social discount spaces integrated or collaborative or do not. Consumer behaviour is about how individuals make decisions to spend their available resources, such as time and money, on consumptionrelated items2. The relationship between consumer rights and business ethics. Scribd is the worlds largest social reading and publishing site. Every aspect of a market offering, including the nature of the product itself, is.
Chapter 3 consumer preferences and choice 61 4 this is like producing a given output with fewer or cheaper inputs, or achieving the same medical result such as control of high blood pressure with less or weaker medication. In some situations, consumers do have clear and strong preferences for particular product or service characteristics. In the consumerdriven approach, consumer wants are the drivers of all strategic marketing decisions. Understanding alternative processes, in na advances in consumer research volume 20, eds. Consumer behaviour notes on segmentation of market, techniques of market segmentation and basis of segmentation of market in consumer behaviour.
The evercontroversial friedrich nietzsche once wrote, all things are subject to interpretation. The concept of ethical consumer behavior has gained significant attention among practitioners and academic researchers, generating increasing but disjointed knowledge on the topic. Lecture notes, consumer behavior textbook mkt 3230 studocu. The difference in consumer behaviour is due to individual factors such as nature of the consumers life style, culture, etc. In this manner, market segmentation and marketing concept paved the way for the application of consumer behaviour principles. Theory of consumer choice lecture notes economics 1. Ethics, ethical behaviour and ethical issues consumer behaviour. Notexchange is an online service that allows a studenttostudent exchange of notes. Thus, it is a code of conduct which has social acceptance. Understanding consumer ethical decision making with respect to. Ethical purchase behaviour is about taking reponsibility for the influence which.
To represent them formally, we use the at least as good as binary relation %on x. Segmentation of market consumer behaviour bbamantra. It is worthwhile to note that the calculation of costbenefit is almost. Notes of consumerbehaviour consumer behaviour marketing. Ethical purchase behaviour is the expression of the individuals moral judgement in his.
Looking at consumer behavior in a moral perspective johannes. Looking at consumer behavior in a moral perspective johannes brinkmann norwegian school of management bi. A multimethod, qualitative approach is adopted, aiming at greater internal validity of data. Consumer preferences consumers preferences represent his attitudes toward the objects of choice. Looking at consumer behavior in a moral perspective. H4consumer behaviour national university of singapore mkt 1003 spring 2016 h4consumer behaviour. Textbook summaries and figures to make revision easier. Pdf looking at consumer behavior in a moral perspective. Culture and the consumer behavior culture is an extremely broad and encompassing term. Ethical behaviour respects the dignity, diversity and rights of individuals and groups of people. Norwegian consumers have a growing interest in ethical aspects of goods production and services. Understanding the consumer underlies all marketing activities. Group norms and selfinterest motivation in unethical consumer. Similarly, welleda, and other cosmetics and toiletries companies, note in large print on.
Reflects totality of consumers decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by. Shoplifting, unethical consumer behaviour, and personality. However, studies show an increasing consumer desire to buy or not buy based on other valuesbased criteria, such as sweatshop free and child labour free. After a few website references about ethical shopping and ethical trade. Muncy and vitell 1992 devised a questionnaire with 27 consumer behaviour statements, which collapsed into four factors. These notes include lecture summaries, readings, study guides, and advice for assignments.
This paper explores alternative understandings of the attitude behavior gap, a well documented phenomenon, both in ethical consumer behavior and social research in general. References bennet and kassarjian, consumer beha viour, prentice hall of india, new delhi. Article pdf available in journal of consumer marketing 187. Unethical consumer behaviour has been defined as behaviour which is. Milberg 1993,the role of ethical concerns in consumer purchase behavior. Lecture notes consumer behaviour chapter 15 mktg 406. Textbook notes summary consumer behaviour mark2051. Besides the codes printing to pdf letterhead of ethics of indian professional societies, detailed risk analysis. No strategy is pursued until it passes the test of consumer research. The first was proactively benefiting at the expense of the seller which refers to benefit that the customer receives due to their own actions, for example, returning. The role of ethical concerns in consumer purchase behavior. Please note we ask that correspondence not for publication is marked as such. He very well could have been writing about the role of perception in consumer behavior because sometimes consumers see and perceive what they want and sometimes theyre guided to that result by shrewd.
School of distance education consumer behaviour page 7 3. Given money income and price of commodities, consumer plans spending income so as to attain the highest possible satisfaction or utility. Pdf the concept of ethical consumer behavior has gained. Pdf the myth of the ethical consumer do ethics matter. Concepts, methodologies, tools, and applications explores cuttingedge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. In order to understand the correlation between consumer rights and business ethics, one looks once again to the golden rule. The headline of this section indicates that ethical consumer behavior also can. Understanding consumer buying behavior offers consumers greater satisfaction utility. Return to contents list types of consumer buying behavior types of consumer buying behavior are determined by. The higher the prosecution risk of the consumers, the lower is their intention to purchase pirated software. Facilitates estimation of market demand for product market demand is summation of individual demand theory. This article examines supermarket development from the perspective of differences over regions and.